The founder of Teael is a creative who empowers others to share their stories beautifully. She asked for a brand that embodied her life and journey as a creator. Using real snapshots of her life and inspired by her joyful spirit, we landed on a design that felt personal and authentic to her and her audience.

The end result was a logo suite with a fun and youthful look. We integrated the three waves to communicate hope, optimism, and her love of the ocean. We also curated a color palette with more mature tones that reminded us of colorized aged photography — breathing life into a dream.
The outcome conveys a sense of levity, honesty, history, and positivity.