We took some beachside notes and designed a brand that reflected the spirit of home, friendship, and the joy of eating food made with love. We pulled influence from old hand lettering designs, which inspired the uniquely hand-drawn typeface used for the logotype. All hues in the color palette were inspired by the cafe's location on the east coast of Florida and the blue refurbished bus that Ragga operates from. Overall, the brand is warm, inviting, and memorable. Much like the atmosphere they provide to their daily guests.